CCR Question 2

How does your product engage with audiences and how would it be distributed as a real media text?

My target audience is Gen-Z and millennials that feel overworked or just are looking for a little adventure in their lives. 

One of the strategies I use to appeal to this audience is my costume creation. I tap into the image of a "corporate slave" with Victor's formal look and ordinary black-and-white color palette. This allows people that are overworked or tired mentally to be able to relate to him. By establishing this estate as Victor's home, it shows how successful he is, but the pool's still water shows how his schedule and life doesn't permit him to enjoy that pool. In Victor's introduction scene, he is seen picking up a green pool noodle. This, being placed at the front door, shows how he's looking for that moment where he can pick up the pool noodle and rush out to have his fair share of fun.

On the other hand, we see Joey, sleeping by the poolside while looking sharp in beachwear. He's wearing a yellow-colored beach shirt along with shorts and sunglasses, showing his lighthearted nature, with him being fully relaxed. 

When it comes to the topic of distribution, the most important thing that I'm keeping in mind is that I am an introductory level filmmaker. My plan to distribute my piece as a real media text is to post it on YouTube. If possible, I could try to get my film featured at local or short film festivals.