I previously referenced a film's opening as a handshake to the audience. Continuing on this simile, the credits in a film opening is the identity of the production: it's the nametag and the small little "Hi, I'm _____, nice to meet you" portion from the film's side, letting the audience know who exactly they're "conversing" with (get it?).
While researching different film openings, I came across three films worth noting: The Hangover, Superbad, and Playdate.
The Hangover:
- The audience is placed immediately into the middle of the chaos, after the events have already occurred. It creates a sense of confusion, and draws the audience into the film even more as they want to know what happened. As one of the main characters begins to make a phone call, the credits begin. This works because it places questions in the viewers minds about what happened the earlier and makes viewers want to continue watching in order to understand the story.
Superbad:
- The opening credits in this film are more animated/exaggerated. We see the characters dancing awkwardly in a colorful scene. The actions of the actors does all the magic here. We see the immaturity of the characters in the way that they dance and the comedic tone of the film is set through the upbeat music. The credits are placed subtly and don't distract the audience, and helps keep the focus on the actors themselves.
Playdate:
- Playdate's opening credits are used to establish tension while maintaining a relatively funny tone. The opening creates an unsettling feeling while seeming relatively ordinary. It creates discomfort in the audience. The credits are placed in a way that they feel out of place, and that contrasts with the comedy expectations that the audience has come into the movie expecting. It helps create the understanding within the audience that this film will contain action that is tied with comedy.
All in all, these films use opening ways in different ways to engage the audience. Each film utilizes and relies on different aspects: The Hangover relies on irony, Superbad relies on animation, and Playdate relies on unease. These are perfect examples of how credits can shape an audience's expectations and cater to the success of a movie.